About - FEM|merch

WTF is FEM|merch?

Sex-positive and bold merch for raw, rebellious, and unapologetic self-expression. It’s a whole movement.

Demure was never the blueprint.

This isn’t just a store. It’s a curated rebellion for women, LGBTQ+ allies, and kind souls who’ve been told they’re too loud, too soft, too sensitive, or too sexual.

Here, you don’t have to tone it down. You get to turn it all the way up.

Our mission is rooted in self-expression without shame, sensuality without censorship, and badass authenticity. Period.

At Femmerch.wtf- and yes the ‘.wtf’ is intentional... We chose it because that’s exactly the energy:
– WTF do you mean I should bite my tongue?
– WTF is “ladylike” supposed to look like?
– Why TF are you concerned about my lifestyle?
– Why TF aren’t there more merch spaces like this?

Whether you’re reintroducing yourself, protecting your peace, or reclaiming your body—you’re in the right place.

We currently house three badass, powerful brands to help you express every version of you:

The Brands of FemMerch.wtf

💋 Birthday Suit Behavior

Your prerogative to be provocative.

This is more than clothing—it’s liberation on a hanger.
Birthday Suit Behavior is for the ones reclaiming sensuality without shame. Sex-positive, body-affirming, and anti-respectability to its core, BSB invites you to wear your truth like it was made for you—because it was.

Bold. Raw. Unapologetic.

🕯 Legitly Lit

When the vibe is sacred, spicy, or somewhere in between.

These candles don’t just smell good—they say what you’re thinking.
Legitly Lit exists for the ones who burn bridges and cleanse their energy with equal ceremony. Whether you’re manifesting magic, lighting up the mood, or just done with someone’s nonsense, this flame’s for you.

Burn the mood. Bless the mess. Light what feels like truth.

Low-Key Socialite

Social on your terms. Unbothered by expectation.

For the selectively social and emotionally expensive.
Low-Key Socialite is a lifestyle for the introverts, the ambiverts, and the high-standard energy curators who know presence is powerful—even when it’s rare.

Low volume. High standards. Always intentional.

We believe in crafting not just products, but an experience that encourages every femme to reclaim their narrative and express themselves without apology. This is our revolution.

Alexandra Voss, Founder

Founder

Unique Vibes

At Fem Merch, we celebrate femme expression in all its forms, providing bold, sensual, and empowering products that invite you to reclaim your narrative without shame.

Sensual Apparel

Our Birthday Suit Behavior line encourages women to wear their sensuality with pride, transforming daring styles into everyday statements.

Intentional Candles

Legitly Lit candles elevate your mood and enhance your space, setting the perfect atmosphere for self-love and mindful rituals.

Chic Lifestyle

Low-Key Socialite offers stylish clothing for those who appreciate comfort and privacy, helping you glow while you go about your business.

Instagram

Follow on Instagram

At FEM|merch, we don’t conform to what’s “proper”. We create to empower.